Forever Pure

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About The Film

A secretive deal to transfer Muslim players to an Israeli soccer team triggers a crisis of politics, money and race in FOREVER PURE, a timely and cautionary tale of nationalism and demagoguery.

The Beitar Jerusalem Football Club is the only professional soccer team in Israel to have never signed an Arab player, a source of pride for the core fan base, as well as right-wing politicians who seek to exploit racial purity sentiments. The team is thrown into disarray midway through a successful 2012-13 season, when Russian billionaire-owner Arcadi Gaydamak strikes a deal to recruit two Muslim players from Chechnya. What follows is a national scandal, as hate-filled fans erupt in anger and vitriol, and the bewildered Chechnyan players are targeted for a torrent of abuse. When the team captain attempts to bridge the divide, he pays dearly for it.

In holding a mirror to Israeli society, FOREVER PURE reveals an ugly and unsettling reality at the intersection of tribalism and sports. Investigative journalist-filmmaker Maya Zinshtein was named Best Director at the Jerusalem International Film Festival, and the film received Best Editing honors. 

Film Details

Running Time 
86 minutes
U.S. Premiere
Atlanta Jewish Times