AJFF at the 2018 MJCCA Book Festival

09/25/2017

The MJCCA Book Festival returns November 4-20. Join us and thousands of book lovers to listen, meet, and interact with favorite authors in a variety of forums, with meet-and-greets, book signings, a community reading, and panel discussions. AJFF will be there to present STREIT’S: MATZO AND THE AMERICAN DREAM, which had its World Premiere at the 2015 AJFF and the following event with Michele Streit Heilbrun, author of Matzo.

Receive an AJFF discount for the book festival with the codes below: 

Get an individual ticket for Michele Streit Heilbrun's Author Talk– Use code: AJFFEST
Get series tickets to the Book Festival – Use code: AJFFEST Series

See the full Book Festival schedule >>

More about STREIT’S: MATZO AND THE AMERICAN DREAM:

STREIT’S: MATZO AND THE AMERICAN DREAM takes audiences on a nostalgic tour of the last family-owned matzo factory in the U.S., still baking a 3,000-year-old recipe.

As it has since 1925, the Streit’s matzo factory sits in a low-slung tenement building on Manhattan’s Lower East Side. While other matzo companies have modernized, Streit’s is a piece of living history, churning out 40 percent of the nation’s unleavened bread on prewar machinery as old as the factory itself. The sense of tradition and resilience is reflected in the owners, inheritors of a five-generation Jewish family business. Filmmaker Michael Levine captures the characters within the story, in particular the loyal and surprisingly diverse factory employees, some of whom have worked at Streit’s for decades. Even in the highly gentrified Lower East Side, their colorful on-camera anecdotes represent the continuation of the immigrant dream. Historians also provide interesting insight into the neighborhood’s evolution and the socioeconomic underpinning of Streit’s staying power.

While lamenting an old New York lost to modernity, STREIT’S: MATZO AND THE AMERICAN DREAM celebrates a venerable Jewish institution still thriving on family ties.